E-Book: Grow Your Small Business From Instagram by Ali Lilly
What’s up, I’m Ali Lilly, aka Lash Anarchist on Instagram. I’m going to keep this section short and sweet.. because we all know what you really came here for!
I am a lash artist, turned eyelash extensioninstructor and retailer. I consistently and successfully use Instagram as a platform to grow my business. I've been able to take my my mid 5 figure, traditional marketed business to a mid 6 figure, social media marketing-fueled business in a few short years.All through this one very special app.
This is where I get to talk about how much I absolutely love the tool of social media. You can literally sit on your ass with no pants on and grow your brand. I love it, I’m obsessed with it. It’s been hands down the single most useful tool in growing and expanding my business. We are absolutely blessed to be living in this time on earth because of it!
I’ve been an eyelash extension artist now for 8 years, and about 4.5 years ago I had no idea what Instagram was about. I grew my clientele the old fashioned way: word of mouth and discounts! But then one day, my husband and I decided to move our family to a different state, to further our entrepreneurial goals. At that point, I found myself in a weird position- an expert in my craft, but absolutely no idea how to grow a clientele from scratch, in a newcity, where I knew... nobody. But it turned out, that almost every time I would get a referral from another lash artist, the first thing my potential client would ask to see was my Instagram page.
I had no choice. I had to get online and I needed to figure this shit out. It definitely took me a few months to figure out how to get going. Once I did, the clients started rolling in.
We always say hindsight is 20/20, so I’m writing this ebook as if I am talking to my former self. My goal: to give you the hands-on knowledge, to take what took me years to learn, skip the failures, start growing your brand... and bring in the business!
And keep this in mind, I was a total newb only a few short years ago, so if I could do it, anyone can do it. So let's go!
Chapter 1- The Basics
How to choose a memorable name, profile picture, and write the perfect bio.
Chapter 2- Creating Content
How to create your own photos, memes, and educational posts.
Chapter 3- Planning and Batchworking
How to prepare your posts and captions ahead of time to work more efficiently.
Chapter 4- Utilizing Instagram Stories
How to get the most out of your instagram stories.
Chapter 5- Creating Great Ads
How to create the perfect, eye catching ads to get your business seen.